Dr. Elsey is awarded the 2015 Pet Age ICON Award

August 20, 2015

Dr. Bruce Elsey, Founder and President of Precious Cat Litter has been named a 2015 Pet age ICON award winner. The Pet Age ICON award honors pet industry leaders who have shown a long term commitment to the success of the pet industry based on experience, integrity and leadership.   The award honors candidates that have … Continued


Kidney Compromise

July 6, 2015

Kidney Compromise Your cat’s kidneys do many important things, including manage fluid balance, blood pressure, stimulate the production of red blood cells, and remove waste from the blood.  Kidney compromise in your cat can therefore affect hydration status, blood pressure, energy levels and appetite.  Causes of Kidney Compromise Kidney compromise falls into 3 broad categories:  … Continued


Inappropriate Elimination – Blog 2

Inappropriate elimination is the number one behavioral reason cats are abandoned, surrendered to shelters and put to sleep. It can be a frustrating situation to deal with. Following is Precious Cat’s Five Step Program – to help solve the problem of cats not using the litter box. First, replace your current litter with Cat or … Continued


Precious Cat Senior Litter

I have received a number of questions and or comments about the Precious Cat Senior litter. In light of these questions, I thought it would be appropriate to discuss how to use the Senior litter and the benefits of using the litter. The Senior litter was invented to be used with senior, overweight and pregnant … Continued


Defecation Issues with Cats

I receive many emails from clients that want to know why their cats are defecating outside the litter box. Defecation issues can be difficult to sort out and it can be frustrating to try to stop the behavior. Hopefully this entry will give you some insight to try to get to the bottom of this … Continued

How To Clean Up Cat Urine

Another frequent email or call I receive is “what the best way to clean up cat urine”. As you are aware a cat’s sense of smell is 1000 times stronger than ours so even though you may think you removed the urine odor your cat may still smell the odor and use that area again. … Continued

Precious Cat Litters

I have been receiving a number of phone calls and emails about the different types of litter that we offer. In this blog I would like to outline some of our different litters. Cat Attract™ Cat Attract was designed for cats with inappropriate elimination issues. It is a clumping clay litter that is texture friendly … Continued

Litter Additive

There seems to be a number of questions as to why you can not use the Cat Attract litter additive in alternative litters such as wheat, corn, pine, paper, cedar etc. The paramount reason is that the additive works on a smell premise. Alternative litters have a particular odor about them because of their composition. … Continued